NCERT Solutions for Class 10 English Main Course Book Unit 5 Travel and Tourism Chapter 1 Land of All Seasons
CBSE Class 10 English Main Course Book Unit 5 Travel and Tourism Chapter 1 Land of All Seasons
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
I. To a tourist it offers
(a) ………….. topography
(b) ………….. beauty
(c) ………….. diversity
II. Traditional yet modern
(a) shopping : …………..
(b) family structure : …………..
(c) medicine : …………..
III. indian hospitality
(a) belief : …………..
(b) attitude : …………..
(c) unique selling point (USP) : …………..
IV. Ministry of Tourism, GO! proposal
(a) name of the prog : …………..
(b) train people to : …………..
(c) boost : …………..
(d) effort to preserve : …………..
(e) inculcating sense of : …………..
Following are some web links to the most creative advertisements that are a part of the ‘Incredible India’ Campaign. Watch them and then discuss in class which one you liked best and the reason for your choice.
Comment on the contents of each of them. Your comments should include your opinion about the message and the visuals. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others. Alternatively prepare a scrap book of advertisements related to the promotion of tourism in India. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others.
As an employee of the Ministry of Tourism, Government of India prepare an advertisement to promote tourism in India. You can promote tourism in your state or the country.
Guest is God—Atithi Devo Bhavah
‘Atithi Devo Bhavah’ is the essence of an old saying: ‘Treat others as you would like to be treated yourself. It implies that we shall be treated well by others if we treat them well. So we must behave better with others. It is the essence of Atithi Devo Bhauah (Guest is God). The number of foreign tourists in Intha is very small compared to those of ot her Asian countries. We can easily increase this number to 100%. This will only be a first step because the possibilities are much greater. For all this we need to change our attitude and behaviour towards the tourists. It is known that if some one is rude to you, you won’t encourage your friends to visit him.
Respect has always been an integral part of the Indian soul. We have always respected our teachers, elders, parents and guests. In the past, India was visited by travellers for enlightenment. We can bring back this golden age again through our culture of‘our visitor is God’.
The seven-point programme
To attract and assure the tourists the Government of India has launched a programme. This seven-point programme is named Atithi Devo Bhavah.
The first point is to make the people of tourism industry sensitive to the tourists. They should be told how this will benefit them also. For this these people will be given proper training and induction course. This will be the second step. The third step is to motivate these people by various incentives. Certification to ensure standards is the fourth step.
The other three steps are connected with these four. The fifth is to get a feedback from the tourists. This will help in further improvement in the tourism industry. The sixth step is to create awareness among the masses through mass media. The last is to urge all the people connected with tourism to make it their own programme.
The Charter of the Programme
The charter is also of seven points. First of them is hygiene and cleanliness. This includes not only roads and hotels but also vehicles and shops. The service providing persons should also be neat and clean.
The personal conduct and behaviour of the service provider is important. They must be courteous and polite. These people such as taxi drivers and hotel owners must be honest. Safety and security of the tourists is of utmost importance. They should display honesty and integrity.
To do these things, the government is organizing public-relation shows and using mass-media communication to create a general awareness. It is through newspapers, TV, cinema etc.
On the basis of your reading of the passage above, answer the following questions :
1. List the factors that you think inhibit tourists from coming to India. Find practical solutions to each of them. Give reasons to support your solutions.
2. Cultural Tourism is travel to experience the arts or history of a location or travel to immerse oneself in the language, society, or culture of a region.
This brings people into contact with each other and can foster understanding between different people and cultures. This helps people to develop mutual sympathy and understanding and to reduce prejudices. The jobs created by tourism can act as a very important motivation to reduce emigration from rural areas.
However, this causes cultural and environmental destruction. Moreover, at times tribes do not survive infections that are got into the area by the tourists.
Write an article on “The Two Sides of Tourism Industry”.
3 .Prepare a Road Show to sensitize people towards the responsibility of being good hosts in order to ensure that India becomes a safe and preferred destination for foreign tourists. Your road show must include a talk, jingles, street play etc. Prepare banners, backdrop and posters to create a suitable effect. For this activity divide your class into five groups.